GoHighLevel vs Keap:The Honest Comparison
Both target small businesses, but one clearly offers better value. After using both platforms with 50+ clients, here's my unbiased breakdown of which CRM actually grows your business.
🏆 Quick Verdict: GoHighLevel Wins Big
GoHighLevel offers everything Keap has PLUS funnel building, SMS automation, social media management, and white-label capabilities - all for less money.
Try GoHighLevel Free for 30 DaysSmall Business CRM Feature Comparison
Both platforms are designed for small businesses, but they're not created equal.
| Feature | GoHighLevel | Keap |
|---|---|---|
| CRM & Contact Management | Unlimited contacts | Contact limits by plan |
| Email Marketing | Unlimited emails | Email limits by plan |
| SMS Marketing | Built-in SMS automation | Third-party integration only |
| Funnel & Website Builder | 300+ templates, drag & drop | Basic landing pages only |
| Appointment Scheduling | Advanced calendar system | Basic appointment booking |
| Marketing Automation | Visual workflow builder | Campaign builder |
| Social Media Management | Full social suite | Not included |
| Phone System | Built-in calling & voicemail | Not included |
| White Label/Reseller | Full white label solution | No reseller program |
| E-commerce Integration | Built-in payment processing | E-commerce features |
Small Business Pricing Reality
Here's what small businesses actually pay for comparable functionality.
GoHighLevel
- Unlimited contacts & users
- Unlimited email & SMS campaigns
- Advanced funnel builder
- Complete CRM & automation
- Social media management
- Phone system included
- White label rights
Keap Pro
- 2,500 contacts max
- Unlimited email sends
- No funnel builder
- CRM & automation
- No social media tools
- No phone system
- No white label option
Marketing Automation: Side by Side
Both platforms offer automation, but the capabilities are very different.
GoHighLevel Automation
- Multi-Channel WorkflowsEmail, SMS, voicemail, and social media in one automation
- Visual Workflow BuilderDrag-and-drop interface with conditional logic
- Advanced TriggersWebsite visits, form fills, call outcomes, and more
- Lead ScoringAutomatic lead qualification based on behavior
- Appointment AutomationAutomatic booking, reminders, and follow-ups
Keap Automation
- Email Campaign SequencesTraditional email drip campaigns
- Campaign BuilderVisual campaign creation tool
- Basic TriggersForm submissions and tag applications
- Limited SMS IntegrationThird-party SMS tools required
- No Social Media AutomationSocial media management not included
Test Both Platforms Risk-Free
See which platform actually helps your small business grow faster.
GoHighLevel Trial
- 30-day completely free trial
- No credit card required
- Full access to all features
- Unlimited contacts & campaigns
Keap Trial
- 14-day free trial
- Credit card required
- CRM & email features
- Limited contact count
Why I Switched from Keap to GoHighLevel
A small business owner's real experience making the switch
"I was using Keap Pro at $199/month, plus Calendly for bookings, plus a separate SMS service. When I discovered GoHighLevel had everything built-in for just $297/month, plus features Keap didn't even offer, it was a no-brainer."
The Game Changers:
"The funnel builder alone transformed my business. I built a lead magnet funnel that captures 5x more leads than my old Keap forms. Plus, the SMS follow-ups get responses that emails never did. My booking rate went from 15% to 65% in just 3 months."
Which Platform Is Right for Small Businesses?
Here's the honest breakdown for different types of small businesses.
Choose GoHighLevel If:
- ✅ You want an all-in-one solution
- ✅ You need funnel building capabilities
- ✅ SMS marketing is important to your business
- ✅ You want to save money vs multiple tools
- ✅ You plan to scale beyond 2,500 contacts
- ✅ Social media management matters
- ✅ You might want to resell to other businesses
- ✅ You prefer modern, intuitive interfaces
Choose Keap If:
- ⚠️ You only need basic CRM functionality
- ⚠️ You're comfortable with older interfaces
- ⚠️ You have under 1,000 contacts
- ⚠️ Email marketing is your only channel
- ⚠️ You don't need funnel building
- ⚠️ You're okay paying for multiple tools
- ⚠️ Brand name recognition matters more than features
- ⚠️ You don't plan to scale significantly
For 90% of small businesses, GoHighLevel provides better value, more features, and room to grow.
Try GoHighLevel Free for 30 DaysReady to Grow Your Small Business?
Join thousands of small business owners who've already discovered the power of an all-in-one marketing platform.